Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

7 Tao-like principles of B2B marketing

Successful B2B marketing involves balance, compassion, harmony, and more qualities that (surprisingly!) you’ll find in the core tenets of Taoism. B2B Marketing explains how the Tao can inspire your next campaign.

Digital marketing predictions from Google leaders

‘Tis the season to share predictions for the upcoming new year. Think with Google shares a series of digital marketing trends that leaders at Google expect to see in 2023.

New B2B marketing tools on LinkedIn

LinkedIn announced new tools including revenue attribution reports, a brand safety hub, new ad formats, and updates to its search results. The Drum explains how these updates help B2B marketers get more from their ad spend.

Ho-ho-holiday content marketing tips

Using short-form video, creating emotional links, repurposing content, and 12 more tips in Forbes can help you gear up for an effective holiday-season content marketing campaign.