Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Are you optimizing for search in 2023?

As something that’s always evolving, it pays to stay up to date with SEO and search engine algorithms. In 2023, Content Marketing Institute expects SEO will be “more nuanced than ever”. Here, it offers tips for the year ahead on producing content that’s useful, original and, importantly, great for Google.

Prepare for the future of marketing

From gamification to search engines (which are set to get a real shake up with the continued impact of voice and AI), 16 members of the Forbes Agency Council share what the marketing landscape could look like throughout 2023.

Is it time to start testing new social platforms?

What can you do when a marketing channel you believed had staying power is under threat? Well, a lot, actually. As interest in Facebook continues to shrink, and its Metaverse focus falls flat, Entrepreneur discusses how brands can better position themselves and their content for a win.

Stay updated on what’s happening at CES 2023

Whether you’re a lover of sound or wearables are more your thing, you can keep on top of the gadgets and innovations appearing at the world’s largest tech show with Wired’s live feed of updates and announcements.