Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

The 4 D’s of real-time marketing

“Real-time” is a term that’s used a lot in marketing, but it’s pretty tough to actually implement. That’s because there’s almost no way to combine and compile all the different data sources in a way that’s both sustainable and real-time. Marketing Land explains.

Keeping conflict constructive

Conflict is inevitable in any workplace, but it doesn’t have to be a bad thing. Conflict can be a learning opportunity, and constructive conflict can actually result in new or stronger ideas. Inc. offers up 3 ways to keep conflict constructive.

Marketing strategies during COVID

As consumer behaviours shift with COVID, experimentation and fresh data is necessary to identify marketing opportunities. 3 marketing and e-commerce experts discuss the shift in this video from Search Engine Land.

Fries with that? Check out this ketchup puzzle

Finished every puzzle in your living room? Looking for something a bit (much) more difficult? Heinz has the perfect puzzle for you, and it’s pretty much what you’d expect. Take a look over at Mashable.