If our B2B agency had the equivalent of Spotify Wrapped, it would involve hundreds of pages of content, thousands of lines of code, millions of pixels’ worth of design mockups, and an ungodly number of charts and graphs for all the analytics data we had to digest.

We had a lot of fun along the way, and there’s something satisfying about wrapping up a great year and reflecting on the things we built, the challenges we overcame, and the people who made it happen.

As 2024 comes to a close, we’re reflecting on the year’s highlights and celebrating our wins. We hope you take some time to do the same!

Attending conferences

From left to right, the web team's Wafa, Ben, Ryan, Chris, and Mark pose onstage at Dot One Toronto 2024.

Conferences and events are always a great way to stay at the cutting edge of what’s happening, but this year we had the opportunity to venture forth from the crowd and take the stage.

Our web virtuosos, Ryan and Chris, attended Dot One Toronto to discuss Craft CMS’ capabilities for building consistent, brand-compliant emails without the usual programming headaches.

Ryan also accompanied project manager Danielle to the Asana Work Innovation Summit in New York City, where they learned all about the launch of AI Studio, Asana’s new feature for improving workflows by adapting AI to your process (and not the other way around).

Writing up a storm

Alongside developing content strategies for all sorts of B2B clients, we doubled Motum B2B’s blog output in 2024 and wrote (we say as humbly as possible) a bunch of bangers. There’s just so much we want to say about B2B marketing! The icing on the cake? The Canadian Marketing Association often shares our blogs in the Member Picks section of their newsletter, which always makes us smile.

Overall, these were our most popular blogs of 2024:

Becoming a verified Craft partner

Craft CMS is one of our favourite platforms to build websites for B2B businesses, so we’re proud to have joined their roster of verified partners in 2024.

This means the developers of Craft, Pixel & Tonic, have recognized us as one of the go-to agencies with special expertise in the platform. As one of only a handful of businesses in the world with combined Craft, Commerce, and Enterprise Verified status, we’re honoured and excited to build more sites next year.

Partying like it’s 2024

The Motum B2B team plays badminton at the Kemerer Farm.

We work hard all year, so it only makes sense to take some time to cool off.

One of the highlights of our year is the annual staff summer party, where we gather at CEO Lisa Kemerer's farm for barbecue, bocce ball, and campfire chats.

Then there’s the upcoming winter holiday party, where we’ll get together for a nice dinner at one of downtown Toronto’s trendy restaurants (one of the things our city is known for). We’ll eat some delicious food and share a toast to another great year.

We hope you had a great one too. Cheers!

Have questions about…well, anything?

We’re a full stack marketing agency, so contact us for deeper insights into B2B analytics, websites, content, branding, and more.