What We’re Reading: Week of May 7, 2018
This week: Echo chambers in B2B, marketing warfare, webinars for first-timers, and social media tactics on trend this summer.
Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.
Let there be war!
What lessons can we take away from the failures of major brands? Using Blockbuster as a prime example, Marketing Land claims you can never let your guard down in the marketing world, because constant warfare is the norm for many businesses.
“The idea that marketers are always at war sounds stressful,” says Mike Ouellette, Senior Content Writer at Motum B2B, “but I like the idea that you can’t be complacent in adopting new tech or methods.”
A beginner’s guide to webinars
Afraid to dip your toe in the webinar waters? Copyblogger offers three strategies to warm up for a webinar, quell performance anxiety and build new relationships with your audience.