Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Most B2B marketers want to boost their MarTech use this year

New research shows that MarTech is on the rise this year. Only 2% of B2B marketers will be cutting back, while 63% plan to increase their use, according to MarTech Series.

Fewer cancellations for in-person B2B marketing events

B2B marketers are bouncing back from pandemic-related challenges, including cancellations at in-person marketing events. A KoMarketing report shows how the cancellation rate has fallen since 2020.

New Twitter rules help protect users from misinformation

Misinformation has a bad habit of spreading in times of crisis, as we’ve seen in social media posts about the Ukraine invasion. Social Media Today explains how Twitter’s new policies aim to limit the spread of potentially harmful claims.

Ads with corgi butts, excessive licking, and doggo drinking problems

Need a break to look at cute dogs? This creative advertising campaign poses common questions about pet behaviour and health. Shown in AdWeek, the ads promote a smart device that helps pet owners find the right answers.

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