Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

When branding makes sense (and when it doesn’t)

With some amusing personal anecdotes, a Fast Company writer shares his experiences with branding in TV to help identify when you should use it – and when to hold off.

Experts discuss upcoming branding challenges

A series of short videos in the Interbrand blog features several brand leaders, including experts from Microsoft and Google, sharing their insights into the challenges companies face in 2023.

15 tips for launching a branded blog

Is your brand launching a new blog? Among its 15 tips from agency experts, Forbes recommends planning in advance, staying consistent, and creating content that is valuable and relevant to your audience.

3 essential pieces of an email campaign brief

A successful email campaign planning template should answer a set of seven primary questions, list out timelines, and organize assets for easy collaboration, according to the Litmus blog.