Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Tips to enhance product experience in B2B

Onboard customers efficiently, monitor their progress, and implement their feedback — these are just a few of the tips MarTech Series offers B2B marketers to enhance the product experience.

LinkedIn survey points to B2B marketing priorities

A survey commissioned by LinkedIn finds that more marketers will focus on building relationships and trust with customers, proving their relevancy, and building brand. Back End News shares the key takeaways.

Should SEO be the basis of your content marketing strategy?

Content Marketing Institute says no. SEO is important, but your content marketing strategy should be founded on what your audience wants to read and what your brand has to deliver. SERP ranking, this writer argues, is secondary to great content.

Identify the right data for marketing success

As we rely less on third-party data, it’s all the more important to build connections that strengthen first-party data and leverage it properly. Diginomica shares some data insights for B2C and B2B.