Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Grow your B2B blog organically

Building a subscribed audience is challenging, and many content marketers struggle with competing in a world where information overload is common. While choosing proper keywords helps, it’s also important to stay organized with an editorial calendar and understand search intent. CMS Wire has more tips to step up your blogging game.

8 remarketing strategies for your campaigns

Remarketing is a useful tactic to engage people who have previously interacted with your business, but it needs some thought in order to be truly effective. By using specific targeting strategies towards people who’ve taken certain actions taken on your page, you’re more likely to see results, according to Search Engine Journal.

Is your MarTech working?

The whole premise of marketing technology is to provide crucial information and data to help marketers make educated decisions. If your current solutions aren’t providing the data you need, it’s a sign you have a MarTech problem, according to MarTech Series.

Silence is golden for Corona right now

If you heard the word “Corona” a few months ago, you probably thought of a light beer commonly drunk by the pool with a slice of lime. These days, seemingly every other headline warns us of impending doom from COVID-19, or coronavirus. How has Corona responded to this potentially harmful word association? By staying quiet, which is the best move according to Fast Company.