Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

How to divvy-up marketing spend between SEO and social media

An Entrepreneur reader asks: Is it more important to invest your digital marketing budget into SEO or social media? The answer could be either, neither or both, depending on how effectively you’re using those tools, as explained by one of the magazine’s contributors.

Snack on these quick tips from Pardot pros

Looking for some tips and tricks to improve your marketing automation approach? If you’re working with Pardot, here’s your chance to learn from the best: their blog details six hints from different marketing automation aces.

Takeaways from 5 major marketing stunts

Sometimes a bizarre, disruptive or downright risky marketing move makes a big splash, and sometimes it’s a flop. Hootsuite examines five successful marketing stunts that took audiences by surprise — and drove real returns for the brands behind them.