Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

4 ways to approach B2B branded content

Industry insights, educational content, brand image, and solution or product benefits – The Business Journals explains how these four categories of branded content can boost your next B2B marketing campaign.

Podcast: Find your B2B marketing zen with focused flexibility

As B2B marketers, we love our data, but softer skills also have a place in marketing strategy. A MarketingProfs podcast explores the kind of flexibility you need to succeed.

Social media is a top channel for 44% of marketers

A new report published by HubSpot names the top marketing channels in 2022: social media (44%), website/blog (36%), email marketing (35%), and content marketing (32%). KoMarketing summarizes the report’s findings.

How to attract more women manufacturers

As some manufacturers struggle to hire enough skilled workers, the Salesforce Canada blog suggests being more proactive about attracting women to these roles. The blog explains how companies can outline a clear path to hiring a more diverse workforce.