Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Everything is changing in B2B marketing

Everything in the world of B2B marketing is changing in 2025, according to MarketingProfs. Predictive personalization, value-driven content, and micro-influencers are among the many trends shaping the landscape this year.

16 ways to intertwine your social media and email strategies

Social media and email marketing each have distinct purposes and excel in different ways, but there is a sweet spot where the two overlap. The Litmus blog shares its best strategies to help marketers integrate the two channels successfully, allowing you to grow your social following with email and vice-versa.

More to consider for B2B video strategy

We’ve all heard the predictions hailing short-form video as a top B2B marketing trend for 2025, but how do you compete with all the other videos popping up in your feed? Diginomica recommends prioritizing visual storytelling, making space in your strategy for long-form content, and investigating Reddit as a marketing channel.

How marketers are shifting their success metrics

According to a new LinkedIn report, marketers are adapting the way they measure marketing success in 2025. Search Engine Journal breaks down the five key ways measurement is changing in B2B this year.

Curious about our B2B trend predictions?

Here's what we see taking centre stage in 2025.