What We're Reading: Week of Sept. 23, 2024
This week: Rewriting the rules of B2B sales, adapting go-to-market strategies, harnessing the power of people, and optimizing Google Ads copy.
Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.
Rewriting the rules of B2B sales
Just when you thought talk of AI was starting to settle down, McKinsey releases an in-depth look at how generative AI could reshape the future of B2B sales. As well as discussing how new technologies are rewriting the rules of sales, it maps different paths gen AI could take in the next years.
Adapting go-to-market strategies
Forbes looks at six trends set to shape the future of B2B go-to-market strategies, including hyper-personalization, product innovation, and getting to know the people behind a brand.
Harnessing the power of people
For both B2C and B2B brands, community is vital in helping your business when it comes to awareness, satisfaction, and loyalty. In this feature, MarketingProfs explores the advantages of creating community and how your organization can get started.
Optimizing Google Ads copy
With Google updating its algorithms and features so often, it’s hard to keep track of what you should be doing to hit your targets. Thankfully, Search Engine Land has compiled a guide of what does and doesn’t work when it comes to creating effective ad copy in 2024.