Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Bright idea? Here’s how to convince management

Sometimes you have a million-dollar idea, but management won’t spend a penny to make it happen. Sound familiar? B2B Marketing has an in-depth guide to convincing key decision makers that your brilliant idea is worth investing in.

Let’s talk about data privacy

Data privacy can be an awkward subject for marketers, but Forbes argues we should talk openly about it – and invest in validation tools to ensure we only collect the most relevant, quality data.

In tough economic times, invest in thought leadership

As budgets tighten in the face of a potential economic downturn, new research shows what B2B companies will prioritize in 2023. Bizcommunity explains why thought leadership will be instrumental in helping B2Bs demonstrate value to customers.

UX design trends to try in 2023

UX design is a growing priority for B2B websites, and certain trends will take the spotlight in 2023. Rebellion Research predicts that UX designers will implement more dark user interfaces, 3D imagery, and designs that evoke stronger emotions.