Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Strike the right balance between sales and marketing in B2B

Sales and marketing go hand in hand, so it’s important for these teams to work together effectively. Strong communication between marketing and sales teams is critical to ensure leads are not only identified but acted on appropriately. Business 2 Community explains.

Are you ready for post-pandemic marketing?

It’s fair to say that everyone deserves a pat on the back for surviving 2020. Now, marketers and consumers alike are looking at which trends will be mainstays in 2021. The popularity of eCommerce isn’t expected to slow down anytime soon, but newer trends such as AI writers and gamification are gaining traction. Learn more at Search Engine Watch.

What goes into a good PPC budget?

There is no “right” PPC budget – the amount you spend will vary based on whether your goal is brand awareness, ROI or customer acquisition. See what goes into a well-thought-out PPC budget at Inc.com.

Change your humdrum home office with these 4 tips

Are you bored with your uninspired home office set up? Refresh your home office into one you’ll enjoy working in with these 4 tips from Fast Company.