Welcome to the Thinktank.

No buzzwords, no sells — just practical, thoughtful B2B marketing advice and discussions. And a few jokes, probably.
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What trends will shape B2B content in 2026? Content & Creative
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What B2B content performs best on social media? Content & Creative
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The B2B marketing trends that defined 2025 Content & Creative
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Which social media platforms should your B2B business use? Content & Creative
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The gift of zero-click posts on social media Content & Creative
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Your guide to getting started with employee-generated content Content & Creative
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So, you want to get B2B video right in 2025? Content & Creative
Motum sept 2024 blog Social Listening
Social listening: Are you monitoring the right conversations? Search & Performance
June Social Media Selling Blog 1600x820
Should your B2B business start advertising on social media? Content & Creative
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5 tips for choosing the right social media channels for your B2B Content & Creative
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Don’t just monitor your B2B social channels, listen to them Content & Creative
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Twitter trolls and you: Disarm without harm Content & Creative
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Not using GIFs in your social content? We have 4 things to say to you Content & Creative

We've worked with these happy clients

The team at Motum B2B has been flexible and responsive to our needs, which is what we look for. The relationship allows us to access the latest website technology and safety that comes with their expert management, which frees us up to focus on our product.

Milo Gancarz | Chief Information Security Officer at NamSys

Working with Motum B2B has been a game-changer. Their website services are not only technically robust but strategically aligned with customer engagement best practices. They didn’t just build a website — they partnered with us to optimize it, ensuring it evolves with our business needs and customer expectations.

Luis Espada | Business Manager at BASF

The Motum B2B team is brilliant, and their website development expertise is unmatched. Period. They’ve helped us deploy a scalable, wildly flexible, intuitive website infrastructure that allows our marketing and design teams to dream uninhibited.

Jordan Zenko | Senior Marketing Manager at Versapay

Motum B2B has been our trusted partner in improving our online presence and strategizing for our key marketing campaigns. The team members are remarkable professionals who take great lengths to provide above-and-beyond service to achieve our business goals.

Analyn Gawaran | Marketing at Tsubaki of Canada

Motum B2B has been a key player in helping [our division] succeed with its marketing efforts. The team has always been efficient in responding to internal stakeholders' needs. They are our trusted agency within the division and our number one partner of choice.

Melissa Thornley | Communications, BASF Catalysts

From apps to business tools and websites, Motum B2B does it all. For Pearl, their generous flexibility, hand-tailored creativity, and stringent commitment to accessibility and security were key as we worked together to conceptualize and produce Pearl’s new digital home.

Lindsay Bachman | Communications Director at Pearl Certification

I’m really grateful for the work and professionalism from the Motum B2B team. You’ve dealt with many changes and initiatives from [our team] throughout the years, but we knew we could always count on Motum B2B!

José Antonio Carranza | Marketing Communications at BASF

Motum B2B feels like part of our team. They understand ACS Valves and our industry inside and out, and their work consistently keeps us ahead of the competition. They make marketing simple, effective, and completely stress-free!

Brittany Dollimore | VP of Sales at ACS Valves