Welcome to the Thinktank.

No buzzwords, no sells — just practical, thoughtful B2B marketing advice and discussions. And a few jokes, probably.

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Which social media platforms should your B2B business use? Content & Creative

The gift of zero-click posts on social media Content & Creative

Social media likes fall from a smartphone to an open hand.

Your guide to getting started with employee-generated content Content & Creative

So, you want to get B2B video right in 2025? Content & Creative

Social listening: Are you monitoring the right conversations? Search & Performance

Should your B2B business start advertising on social media? Content & Creative

5 tips for choosing the right social media channels for your B2B Content & Creative

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Don’t just monitor your B2B social channels, listen to them Content & Creative

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Twitter trolls and you: Disarm without harm Content & Creative

Not using GIFs in your social content? We have 4 things to say to you Content & Creative

We've worked with these happy clients

Motum B2B has been our trusted partner in improving our online presence and strategizing for our key marketing campaigns. The team members are remarkable professionals who take great lengths to provide above-and-beyond service to achieve our business goals.

Analyn Gawaran | Marketing at Tsubaki of Canada

Motum B2B has been a key player in helping [our division] succeed with its marketing efforts. The team has always been efficient in responding to internal stakeholders' needs. They are our trusted agency within the division and our number one partner of choice.

Melissa Thornley | Communications, BASF Catalysts

From apps to business tools and websites, Motum B2B does it all. For Pearl, their generous flexibility, hand-tailored creativity, and stringent commitment to accessibility and security were key as we worked together to conceptualize and produce Pearl’s new digital home.

Lindsay Bachman | Communications Director at Pearl Certification

I’m really grateful for the work and professionalism from the Motum B2B team. You’ve dealt with many changes and initiatives from [our team] throughout the years, but we knew we could always count on Motum B2B!

José Antonio Carranza | Marketing Communications at BASF