Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

How to optimize B2B outreach this year

A recent report uncovers some illuminating data about B2B prospecting, including key challenges for B2B sellers, the best ways to contact buyers, and how to format outreach messages. Social Media Today shares highlights from the report to help marketers improve outreach in 2025.

7 ways to improve customer retention

Did that last article help you reach more B2B buyers? MarTech emphasizes the importance of retaining existing customers and encouraging loyalty. An exceptional core product, proactive customer support, and detecting early warning signs of churn are just a few ways to do that.

Tips to send better emails in 2025

The Litmus blog predicts that this year’s email marketing arena will see more interactivity, thoughtful lifecycle marketing strategies, and data management, not to mention experimentation with new tactics. What does that look like in practice? Their in-depth guide explains.

9 inspiring web design examples

If you’ve been reading half as many trend predictions as we have, you’ll know next-level digital experiences are becoming the norm. DesignRush’s nine examples of animated websites should give you some impactful inspiration for your next website update.

Speaking of websites, should you abandon WordPress?

To get a breakdown of the saga involving WordPress and WP Engine, read our blog.