What We’re Reading: Week of Feb. 3, 2025
This week: B2B event marketing, new strategies for Google and AI search, chaos and creativity, and what marketers should focus on in 2025.
Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.
Excelling at B2B event marketing in 2025
If you’re attending any B2B events this year, check out Nerd’s Magazine’s suggestions to get the most value out of each one. It recommends curating experiences to your audience’s needs, attending events that are smaller-scale but more specific to your niche, and building a strong content strategy around each event.
Adapting strategies for Google and AI search
As the SEO landscape changes, marketing leaders are evolving their strategies to prioritize appearing in search snippets and answers to questions. Search Engine Land summarizes more findings on how marketers are diversifying tactics and measuring performance.
How chaos and creativity go hand in hand
Too much order in the marketing department can stifle creativity, MarTech argues. To make room for more creative ideas, embrace unpredictability and add some controlled chaos to your process.
What should marketers focus on in 2025?
With statistical insights into how marketers are feeling about their strategies in 2025, Digiday shares its recommendations for success, including a focused implementation of AI tools and content that tells a story about the brand’s values.
