What We're Reading: Week of Sept. 16, 2024

Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

How B2B marketers can reconnect with their audiences

Citing pressures like tight competition, high expectations, and economic uncertainty, many B2B brands have coped with recent challenges by multiplying their efforts. An AdAge sponsored post argues that this overreaction has caused some brands to disconnect from their audiences unintentionally.

Understanding Google and Yahoo’s rules for bulk email senders

Defined by Google as “those who send more than 5,000 messages to Gmail addresses in one day,” bulk email senders face new restrictions in 2024. MarTech explains the sender requirements, how they are enforced, and how email marketers (including those in the B2B sector) can stay compliant.

Should you focus marketing outreach on the weekends?

Though B2B marketers typically expect higher engagement on weekdays, a recent study spotted a surge in B2B traffic on Saturdays and Sundays. Demand Gen Report highlights the survey’s key findings and how they could affect the timing around future outreach efforts.

Is your marketing aligned with current B2B buying habits?

Marketing strategy needs to evolve along with the B2B buyer journey, according to WebProNews, and a two-pronged approach will get you further in 2024. Find out how the concepts of demand creation and demand capture can help focus your marketing efforts.