Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Do I really need a B2B marketing agency?

It depends on what you want to achieve, says the Drum, though we disagree with them on one thing — you don’t need a pricey marketing consultant to set objectives. The right full-stack B2B agency can help you carve out focused marketing objectives, execute them, and measure success.

Optimize SEO for social media searchers

Younger audiences are using social media as a search engine, shifting to platforms like TikTok and Instagram instead of Google. A report by ICUC.Social explains how to optimize SEO to keep pace with the generational shift in search habits.

B2B marketers: See the big picture with data differentiation

According to a member post in Forbes, B2B marketers should differentiate data to broaden their perspectives. That involves focusing on first-party data, outlining the buyer’s journey, and diversifying data.

Vintage Thanksgiving ads

In honour of Canadian Thanksgiving, a blogger at Vintage Inn shares some vintage Turkey Day spreads from the early years of advertising. Somehow, turkey dinner looks even more delicious as a watercolour painting.

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