Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

B2B priorities in 2025

According to new research from Harris Poll, social media advertising, AI, and video will be top priorities for B2B marketers in 2025. It also found that 69% are looking for new methods to drive revenue and measure marketing campaign impact. Digital Commerce 360 has the details.

Tips for planning B2B events

With global experiential marketing spend topping pre-pandemic levels for the first time in 2024, it makes sense that B2B events are back in business. Forbes shares six tips for aligning event strategies with company priorities and getting the most out of in-person events in 2025.

The importance of FAQs

As a means of developing key messages and bringing together everything you want someone to know about your organization, products, and services, FAQs are a vital part of clear and consistent marketing communication. MarTech outlines how to approach them, what to include, and how they should be used.

Start your 2025 inspired

From Jan. 7 to Jan. 10, CES 2025 will take place, revealing all manner of innovations from the tech world. From smart bird baths to solar powered cars, it looks like this year’s edition is off to a strong start. Stay ahead of all the announcements on The Verge.

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Motum B2B is now a Commerce and Enterprise verified Craft CMS partner. Here's what you can expect when you work with us.