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A fintech rebrand with a modern twist
An established software brand gets a facelift with fresh, meaningful design elements
A fintech rebrand with a modern twist
An established software brand gets a facelift with fresh, meaningful design elements
Ask
NamSys modernizes cash management with robust, fully integrated fintech software — but when they approached us for help, their brand aesthetic was stuck in the past. They needed fresh branding and a sharp logo redesign to match their high-tech offerings.
Solution
We refreshed the NamSys logo design to represent the company’s values with meaningful symbolism. The shape, movement and processing of currency inspired a core design element: the NamSys “twist.” The logo combines images of coins, paper money and two twisting arrows to represent the concept of cash flow.
This was expanded as a functional, flexible graphical treatment that carries through in the design of the website and other assets, where background areas incorporate curved lines that intersect in a twist. The vibrant hues of Canadian currency inspired the colour scheme for NamSys, a Canadian company.
All this was tied together in a brand guidelines book that outlines the core design elements NamSys needs to keep designs consistent and cohesive.
