Welcome to the Thinktank.
No buzzwords, no sells — just practical, thoughtful B2B marketing advice and discussions. And a few jokes, probably.![3D image of a laptop, mobile phone, and tablet with glowing overlays](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Building-B2B-interactives_Motum-B2B.jpg)
8 types of B2B interactives you can start building today
![A woman interacts with a digital interface while holding a tablet](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Interacting-with-digital-content_Motum-B2B.jpg)
How do interactives work in B2B?
![A phone displaying an accessible website next to a hand holding a pen, website designs on paper, and the corner of a tablet](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Oct-22-Accessibilty-Blog-Part2.jpg)
What does an accessible website look like?
![A stack of red and white books on a table with titles related to guidelines, standards, and compliance](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum-B2B_Oct-2022-Blog-Pt1_Accessibility-compliance.png)
Website accessibility: Why does it matter?
![Tablet in a stock room](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/iStock-1210182314.jpg)
Progressive web apps: Capable and cost-effective
![Person on phone with chat bot and a coffee in the background](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/Motum_July-blog-header.jpg)
How to use your B2B website as a sales tool, Part 2: Chatbots
![Woman touching a screen at night](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/April2019-blog-head.jpg)
How to use your B2B website as a sales tool, Part 1: Interactives
![Women screaming aaa](https://motumcraft-motumcloud.s3.amazonaws.com/thinkingPostLeadImages/_articleCard/219.jpg)
Master your fear of these marketing tools