Welcome to the Thinktank.

No buzzwords, no sells — just practical, thoughtful B2B marketing advice and discussions. And a few jokes, probably.
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5 reasons to build a PWA Websites & Apps
3D image of a laptop, mobile phone, and tablet with glowing overlays
8 types of B2B interactives you can start building today Websites & Apps
A woman interacts with a digital interface while holding a tablet
How do interactives work in B2B? Websites & Apps
A phone displaying an accessible website next to a hand holding a pen, website designs on paper, and the corner of a tablet
What does an accessible website look like? Websites & Apps
A stack of red and white books on a table with titles related to guidelines, standards, and compliance
Website accessibility: Why does it matter? Websites & Apps
Tablet in a stock room
Progressive web apps: Capable and cost-effective Websites & Apps
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How to use your B2B website as a sales tool, Part 2: Chatbots Websites & Apps
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How to use your B2B website as a sales tool, Part 1: Interactives Websites & Apps
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Master your fear of these marketing tools Content & Creative

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I’m really grateful for the work and professionalism from the Motum B2B team. You’ve dealt with many changes and initiatives from [our team] throughout the years, but we knew we could always count on Motum B2B!

José Antonio Carranza | Marketing Communications at BASF

Motum B2B has been a key player in helping the Catalysts division succeed with its marketing efforts. The team has always been efficient in responding to internal stakeholders' needs. They are our trusted agency within the division and our number one partner of choice.

Melissa Thornley | Communications at BASF Catalysts

From apps to business tools and websites, Motum B2B does it all. For Pearl, their generous flexibility, hand-tailored creativity, and stringent commitment to accessibility and security were key as we worked together to conceptualize and produce Pearl’s new digital home.

Lindsay Bachman | Communications Director at Pearl Certification

Motum B2B has been our trusted partner in improving our online presence and strategizing for our key marketing campaigns. The team members are remarkable professionals who take great lengths to provide above-and-beyond service to achieve our business goals.

Analyn Gawaran | Marketing at Tsubaki of Canada