Solution

To create the most compelling and engaging social media content possible, we started with a thorough social media assessment. By combining historic data shared by Staples Professional and new insights obtained through research, social listening, and knowledge of the B2B space, we developed content pillars, visual templates, and a solid strategic foundation to build on.

With that, we populated monthly calendars with diverse content styles and formats that promoted Staples Professional’s products, services, ethics, and position as a thought leader for its B2B audience. A key part of the monthly content, delivered in English and French, was the ideation and production of dynamic short-form video, a new format for Staples Professional that harnessed sharp copy, iconography, and branded visuals.

The strategy was dynamic too. Ongoing community management was part of the engagement, as was regular reporting to identify what’s working, what isn’t, and how we can bridge the gaps. After securing impressive results for Staples Professional, we started managing social media content for several brands that sat under the Staples Professional umbrella, bringing the total managed platforms to seven.

Between February 2024, when we started the program, and August 2025, engagement for the business on LinkedIn increased by 79% compared to the same period a year prior. We also increased the account’s followers by over 1,000.