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Fintech software comes to life in video
An animated video shows the interconnectedness of a cash management software line
Fintech software comes to life in video
An animated video shows the interconnectedness of a cash management software line
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NamSys develops cash management software that sticks with longtime users. To make a bigger splash with new business and explain the nuances of each solution, they asked Motum B2B to create a video for the website — one that would showcase their distinct offerings for banks, CIT providers and smart safe users while fitting in with the fintech brand’s refreshed, modern aesthetic.
Solution
To highlight each individual software and its perks, we commissioned a set of stylized custom illustrations — and then we brought them to life, using our in-house motion graphics expertise to animate each image in Adobe After Effects.
Following a traditional video production schedule with scripts, storyboards and proof of concept animations, we told the story of NamSys’ ability to connect various aspects of the fintech industry with distinct software offerings. The explainer video did its job with flair. As an added bonus, we refined the animations from the video for use across the company’s new website, so each page of the Solutions tab comes with its own energetic, eye-catching flourish.
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