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A modern brand refresh with solid roots
Providers of medical reporting services get a complete brand overhaul with clear, consistent brand guidelines
A modern brand refresh with solid roots
Providers of medical reporting services get a complete brand overhaul with clear, consistent brand guidelines
Ask
A provider of health and medical data services via end-to-end software, Interdev Technologies needed a fresh look to reflect its high-tech brand. To keep in touch with their roots, they asked for modern visuals that incorporated part of their original logo.
Solution
To re-envision its brand identity, we guided Interdev through an extensive rebranding exercise. Each step allowed us to better understand its people, technology and processes, as well as the vision they had for the company now and in the future. The resulting logo and brand identity gives a nod to the company’s first logo while refreshing it by modern design standards.
The company’s new visual identity reflected its status as a major player in the field of medical reporting software. We defined a colour palette, fonts, typography and new logos for the core company and each of the major software services in its portfolio.
We also created a framework to roll out additional software icons and logos to create a cohesive brand structure, so the company always has room to grow.
What do logos, fonts and colour choices say about your company? Chat with us for a fresh perspective.
