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Attracting more clicks with schema
A rotary valve manufacturer publishes how-to articles tagged for unique, eye-catching display in SERPs
Attracting more clicks with schema
A rotary valve manufacturer publishes how-to articles tagged for unique, eye-catching display in SERPs
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ACS Valves is always investigating more creative ways to promote the rotary valves they design and manufacture. We recommended a series of how-to articles, or technical articles, with a unique display on Search Engine Results Pages (SERPs).
Solution
Each how-to article features step-by-step instructions on how to perform various tasks associated with the client’s rotary valves. Readers can learn how to dismantle, repair, maintain, and troubleshoot their own valves with written instructions, images, and video.
We created and tagged each article with the how-to schema, which is a form of structured data that classifies content for search engines. Now classified as how-to articles, the ACS Valves articles have a unique display on SERPs, making it easy to see the steps at a glance.
In the three months following its implementation, the more eye-catching display tripled the number of clicks and increased the post's average position and impressions.
