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Supporting growth with compelling content
A regular stream of engaging and compelling content supports company goals for growth.
Supporting growth with compelling content
A regular stream of engaging and compelling content supports company goals for growth.
Ask
With ambitious goals for growth, Ecometrix needed a steady stream of content that would showcase the expertise and passion of its team, highlight key projects, and position this provider of environmental consultancy services as an industry leader to attract top talent.
Solution
With an understanding of how a varied approach to content could elevate and champion Ecometrix’s point of differentiation, we interviewed its experts to help write, design, and publish content that would fit a range of needs.
Profiles humanize Ecometrix experts and offer readers the opportunity to explore their backgrounds, past projects, and passions. Event features outline the conferences and workshops Ecometrix experts attend throughout the year and include key insights to show the company is on the cutting edge of what’s happening in the industry.
Thought leadership features allow experts to dive deeper into a specific topic, case studies showcase the company’s approach and software solutions in action, and company updates highlight Ecometrix’s culture and evolution.
As with all content creation, visuals were important. Consideration was given to how they could be used to illustrate complex topics, showcase key information, call out expert quotes, and be leveraged to create impactful social media content.
Thanks to this ongoing content strategy, Ecometrix has added several new experts to its team and, with a consistent cadence for content development, fueled a quarterly newsletter to keep the Ecometrix brand top of mind.
Ecometrix has also seen a positive increase in site engagement and traffic. Between October 2023 and March 2024, page views to the website increased by 26% and active users increased by 37%. Specifically on its Knowledge Hub, where new features are published, views increased by 24% and active users by 48%.
