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An ‘autocat’ landing page drives user engagement
An automotive catalyst recycler gets a multimedia landing page with illustrated assets and a user-centric experience.
An ‘autocat’ landing page drives user engagement
An automotive catalyst recycler gets a multimedia landing page with illustrated assets and a user-centric experience.
Ask
As a world-renowned company, BASF Catalysts wanted to convey the overall value of its automotive catalyst recycling solutions. To illustrate the interconnectedness of the client’s offerings, we crafted a dynamic landing page with illustrations, video, an interactive, and downloadable brochures.
Solution
To create a better user experience, the whole landing page was designed around content. We kept all assets consistent with the same illustration style, designing them in such a way that the client could easily repurpose them for other types of media, such as brochures or emails, in the future.
The video captures the experience of working with BASF Catalysts, conveying their expertise, resources, and global presence. The interactive is an educational piece designed to show the step-by-step process of automotive catalyst recycling (and how the client delivers the best value) at a high level.
The landing page was built to impress, and it was a hit with the client and their customers alike.
