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A website built for ongoing transformation
A rotary valve manufacturer gets a Craft 3.0 website upgrade designed to evolve with their brand.
A website built for ongoing transformation
A rotary valve manufacturer gets a Craft 3.0 website upgrade designed to evolve with their brand.
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A company that designs, manufactures, and supplies rotary valves to the material processing industry, ACS Valves is always evolving. In 2018, the Motum B2B web team recommended an upgrade to Craft 3.0 to modernize their website’s look, feel, and foundation and support future updates.
Solution
The results of the Craft 3.0 conversion have shown up year after year in the form of continuous website improvements that help keep ACS Valves ahead of its competition.
For starters, their team now has several built-in sales tools at its disposal, including multiple tailored contact forms for different use-cases and an interactive calculator tool that helps users determine the right size of product they need for efficient processing.
Other interactive elements include the dynamic homepage featuring a stylized animation of ACS Valves’ core product, a 3D viewer that makes it easy for users to visualize the product catalogue, and a meganav that streamlines user navigation throughout the site.
With its visual cues, accessibility features, and deep product filtration system, the website is a UX dream. It’s also teeming with SEO fuel, with a framework that enables regular ongoing content updates and high-quality EEAT content.
By supporting all kinds of valuable content, the site is the ideal hub for ACS Valves’ regular marketing program. Some of these content pieces include:
- A blog with monthly posts and announcements.
- Dedicated sections for videos, datasheets, and other resources.
- A glossary defining common technical terms used in their industry.
- An FAQ page answering common questions they see in their line of work.
- Content relationships that keep the site interlinked and easy to navigate.
Because it functions as an interconnected system, the new website consistently performs well. It supports ACS Valves’ sales and marketing efforts by generating leads, building trust in its audience, and providing a strong foundation for future growth.
