Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

The future of thought leadership

As part of its ongoing series of deep dives, LinkedIn for Marketing Blog looks at the importance of people-powered marketing. It shares that 82% of buyers say content from B2B creators influences them, and unpacks five points to making human-centric thought leadership content in 2026.

The impact of video on B2B buying decisions

Search Engine Land unpacks how a three-play video strategy can reach buying groups and drive demand. It discusses how you can create cut-through creative, mitigate personal and professional risk, and shift messaging to help rather than convince.

Don’t let dashboards mislead your marketing

While marketers rely on dashboards to shape their strategies and determine what’s working and what’s not, Content Marketing Institute warns that they don’t always present a true picture of what’s happening. Here, it talks about creating a data analytics strategy and how you can use AI to make proactive recommendations.

Is the role of websites changing?

With AI altering the rules of search, Marketing Profs questions how it changes the role of websites. As well as discussing the emergence of AI browsers, it talks about how to set your website up for success.

Are you creating your own thought leadership content?

With the right content and a strategic approach to thought leadership, your business can cut through the noise and better position itself as an industry leader. Start a conversation with our content experts to get started.