Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

The link between B2B web design and SEO

Because SEO is now so closely tied to structure, performance, and user experience, B2B website design is integral to driving revenue through search. BigNewsNetwork explains how SEO has evolved, how web design impacts visibility, and how it’s all connected.

For buyer research, social is right behind AI search

Though AI-powered search is faster, social media allows buyers to engage directly with brands and validate their research, making it a meaningful source of information for B2B purchases. Forrester sums up its latest report on social media preferences for buyers.

The forecast for web design trends in 2026

A report on website design trends says this year is all about creating intentional online experiences. The forecast includes an AI-assisted (as opposed to AI-led) process, kinetic typography and micro-interactions, and renewed focus on accessibility, according to WebProNews.

Why are this year’s Super Bowl ads so weird?

While reviewing the teasers for this year’s upcoming Super Bowl advertisements, this writer for Creative Bloq is apparently questioning his grip on reality. In an attempt to be bold and stand apart from the crowd, he argues, many of these ads end up feeling samey…or just weird for the sake of being weird.

Find the connections in your B2B strategy

Like the relationship between web design and SEO, there are plenty of interconnected elements at play in any B2B marketing strategy. It can be difficult to understand how every distinct piece fits together in a broader sense. Our B2B experts can help you make those connections to see the full picture. Just get in touch.