Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

UX trends for B2B marketers

With so much B2B interaction happening online, getting UX right isn’t just a bonus – it’s a necessity. From voice-forward interfaces to sustainable options, MarketingProfs outlines five UX trends that B2B marketers should be taking note of.

The importance of editorial thinking

Every company wants to position themselves as a thought leader, but that also means there's a lot of competition. Forbes suggests that those wanting to do thought leadership right “requires more than smart people publishing polished posts. It requires editorial thinking; the discipline of shaping ideas not just for clarity, but for power.”

Are you implementing AEO initiatives?

Answer engine optimization, or AEO, is the practice of crafting content so it’s picked up by AI-powered search engines. While many marketers believe it’s going to significantly reshape the way they develop digital strategies, only 20% have started implementing AEO initiatives. MarTech has the details.

Making the most of Google’s People Also Ask boxes

You’ve probably noticed the People Also Ask (PAA) box that pops up whenever you search for something on Google, but are you making the most of it as a marketer? Search Engine Land unpacks how the box works, why it matters for SEO, and tips to get your content featured.

Want to optimize your content?

There's a lot that goes into making your content search engine ready. Luckily, our team of B2B experts are here to make it happen. Get the conversation started.