What We’re Reading: Week of Oct. 26, 2026

Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Are AI answer engines leaving your brand out?

With 72% of AI answers for educational queries now leaving out brand names entirely, the challenge to show up in AI search continues. Content Marketing Institute shares some intent-based content strategies to get your business on the map.

As we mentioned here, it’s important to remember that clarity is key. AI wants content that’s easy to read, well-structured, with clear headlines, titles, and descriptions. It’s also the thing that will win out, and should stay consistent, no matter what changes.

Staying ahead of the PHP cybersecurity event

If you spent enough time online yesterday, you probably ran into issues caused by the PHP cybersecurity event or were involved in trying to fix it. Here, BBC tracks what happened, what caused it, and everything else you should know in real-time.

Thanks to how closely our teams work together to handle the management and security chain for our clients, we were able to find out about the issue early and swiftly patch the problem, keeping our clients moving without a day of downtime. If anything, it should also act as a reminder that the cybersecurity landscape is complicated, relentless, and organizations need the right partners behind them to keep their businesses and customers safe. 

Adding more personality to your B2B content

For Inc., the secret to better B2B content doesn’t lie in polish but more personality. It urges B2B businesses to stay away from safety traps and rigid scripts and instead lean into storytelling, authenticity, and not too much selling.

The feature says, “nobody ever fell in love with corporate jargon,” and isn't that the truth. We’re big fans of B2B content that feels human and believe anyone looking to resonate with buyers should be crafting content that speaks to those humans from a real, relatable angle.