Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Choose value over volume in 2026

As users increasingly feel fatigued by the high saturation of content, Financial Mail describes the mentality of “more, more, more” as a trap. Instead, B2B marketers should focus on delivering content, campaigns, and thought leadership that deliver real value and meaning.

This year’s top B2B advertising ideas from LinkedIn

In a guest column on afaqs!, the VP of Marketing at LinkedIn shares five key trends he believes will define B2B advertising on the platform in 2026. They include expertise as an indicator of trust, reducing ad waste, and building credibility to ensure your brand shows up in AI-assisted search.

Does social media marketing still work?

The short answer is yes, but if you’d like a deep dive into the state of social media marketing today, a breakdown of results from each platform, and the reasons it’s still an effective marketing tactic, head over to business.com.

Video: How real-world experiences build trust in B2B

In an online world overpopulated by AI content, in-person events are an important trust signal in B2B. A short sponsored video hosted by The Drum explains how buyers can benefit from seeing solutions in real-life settings, talking to the people behind those solutions, and gaining insights they can trust through real-life experiences.

Need help building trust with buyers?

Even with a stellar product and an amazing team to back it up, it’s tougher than ever to win over today’s buyers. Our B2B branding experts understand what it takes to create an emotional connection with your target audience. Give us a call to connect your marketing and business objectives to your overarching brand strategy — and start getting results.