What We’re Reading: Week of Aug. 18, 2025
This week: Bringing B2B relationships back from the brink, managing your online presence in the AI age, the AI value struggle, and outlining the metrics that matter.
Bringing a B2B relationship back from the brink
When things are good, they’re good. However, there are times when relationships between businesses and vendors can hit hard times. Forbes asks 20 experts to share their strategies on bringing a B2B relationship back from the brink.
Managing your online presence in the AI age
As AI continues to disrupt and rewrite the rules around search and brand discovery, Search Engine Land looks at how businesses can manage their online presence and brand narrative. It outlines why your brand’s reputation is at stake and how you can reinforce brand signals through community, authority, and positive mentions.
Businesses struggle to find value with AI
Digital Commerce 360 unpacks findings from a new report from Boston Consulting Group that says that, while AI is now part of daily life for a lot of employees, the business impact of it is uncertain. Read the stats in full.
Outlining the metrics that matter
As part of its Ask an SEO series, Search Engine Journal looks at what content metrics actually drive growth and what KPIs small businesses should care about. Alongside talking about direct conversions, it looks at page views, repeat visitors, and more.