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A foolproof email design solution
An innovator of polymer-based solutions empowers its staff with email creation capabilities that don’t require a tech-savvy user.
A foolproof email design solution
An innovator of polymer-based solutions empowers its staff with email creation capabilities that don’t require a tech-savvy user.
Ask
With a global team working in multiple languages, email creation felt like a painful and uncoordinated process. REHAU needed a streamlined way to create beautiful, integrated, brand-compliant emails with no need for design or programming knowledge.
Solution
The Motum B2B team created Email Architect, a robust email creation tool with Pardot integration and multi-language capabilities. Programmed in MJML, implemented in Craft CMS, and tested rigorously against Litmus, Email Architect plays well with all platforms to ensure emails always display correctly.
We designed and coded a series of branded email components for REHAU employees to mix and match as they please. The templated blocks include a variety of options for headings, images, interactive elements, and designs they can choose with the click of a button.
Since the platform was deployed in 2018, REHAU’s staff have created over 1,200 templates and sent more than 2.8 million individual emails using Email Architect.
