Solution

With in person B2B events back in full force, we knew we wanted to position Ecometrix with a solid foundation that the business could leverage at this event and in future.

As we did, it was important that we highlighted the core methodology and unique approach Ecometrix employs to solve client challenges. Consistently showcasing this core messaging and leveraging strong brand visuals on all show materials worked to drive this forward.

We developed a toolkit through the lenses of brand awareness and thought leadership, creating collateral that took an integrated approach with lasting impact.

• A booth banner prominently displayed the organization’s methodology and spoke to their passionate approach. We wanted people walking past the booth to learn who Ecometrix is, what it does, and why its impact is important.
• An in-booth looping video humanized the brand by showing the team in the field, introduced experts attending the event, and encouraged guests to learn more by following Ecometrix on social media and signing up to its newsletter.
• A one-page handout provided a snapshot of the company, its proprietary software, and client testimonials. A QR code allowed visitors to easily access the website to explore more.
• All of this was amplified with a content strategy that supported pre- and post-show objectives.
• A dedicated event feature and social media posts encouraged people to register for the event.
• Post-event tactics consisted of sharing images captured during the conference and a follow-up feature outlining key learnings and insights.
• Key takeaways from the event were featured in their Ecometrix Insights quarterly newsletter.

This approach equipped Ecometrix with everything the team needed to make their mark at the conference and created an event playbook with a customizable toolkit that can be refined for future engagements, all while supporting the company’s growth goals.