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A creative framework to empower campaign delivery
An omnichannel, out-of-the-box framework set Farmers Edge apart in the digital agriculture space.
A creative framework to empower campaign delivery
An omnichannel, out-of-the-box framework set Farmers Edge apart in the digital agriculture space.
Challenge
As a respected provider of digital agriculture solutions, Farmers Edge wanted to introduce and better position its managed technology services to a C-suite audience. Doing so would require a campaign concept that was compelling enough to shift thinking in a historically traditional industry, differentiate Farmers Edge as the go-to solution in a competitive market, and be agile and adaptable enough for the Farmers Edge team to pick up and deploy across all platforms and channels.
Solution
The final deliverable was a framework that the Farmers Edge team can use to communicate the value of the brand and its services to a C-suite audience across digital and print formats.
Including guidance on voice, visual identity, branding, and proof of concepts, it empowers the team to not just create any campaign asset they want across any channel and touchpoint, but keep everything and everyone aligned as they continue growing and pushing the framework to its limits.
The framework was designed through industry and competitor research, demos, and interviews with key stakeholders to develop a thorough understanding of the brand’s North Star, its ambitions, and place in a shifting market.
Armed with that insight, we led a series of creative brainstorms to unpack the findings, identify key concepts, and develop messaging themes on how those concepts would resonate at all stages of the Farmers Edge funnel.
On presenting those concepts to Farmers Edge, we aligned on a framework that works to both solve the build-vs-buy conundrum faced by the Farmers Edge audience while positioning the business as a true industry partner.
The concept is currently being deployed by Farmers Edge across its channels.
